How do I find customers and develop my marketing?
Visibility is essential for sales. A marketing plan helps you work systematically and continuously.
- Create a 6–12-month marketing plan
- Use social media and your personal/professional networks
- Campaigns and special offers increase visibility
- Collect customer feedback – how did they find you?
Visibility is essential for sales. A marketing plan helps you work systematically and continuously. The plan should include your target audience, key messages, channels (e.g., Facebook, Google, newsletters), and budget.
Effective marketing clearly shows how your product or service solves the customer’s problem. Analyze what works and where your customers are coming from. Invest in visibility – not just advertising. Use customer testimonials in your marketing (with their permission).
Remember, it's usually easier to make additional sales to an existing customer than to find a new one.