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Listening to young people – Looking for attraction and a pulling factor

07.05.2021 | News
Vaasa has a youthful street image, as the city is Finland’s largest student city in proportion to its population. As many as one of five people you meet in the streets is a university student. "When you add an international energy technology cluster with 160 companies and a constant shortage of experts to the equation, you don't have to wonder why one of the most important goals of our regional marketing work together with other actors in the near future is to have a particular impact on getting young people to stay in the Vaasa region also after their studies," says Marketing manager Mari Kattelus.
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